New year, new Grow
We are beyond excited to start 2021 with the launch of our new brand, look and Grow Program book!
After many months of consultation with our members and staff, we feel we have harnessed the spirit of Grow Mental Health across all of our platforms so that no one is in any doubt about what Grow stands for.
As you will see from our new logo, the 12-Steps of Recovery & Growth are at the heart of what we do, along with the circle of people that form all of our support groups who trust, support and care for one another.
Our logo, font and branding are presented in a spectrum of colours, which have been carefully selected to capture the warmth and harmony of Grow Mental Health.
All of this, combined with a beautiful collection of artwork and photographs, capture the inspirational personal journeys and profound growth that each individual undertakes with the support of our ever-expanding Grow family.
We hope our #GrowTransformation sparks a new sense of hope and positivity for the future of Grow Mental Health in every one of our members and friends.
We encourage everyone to join in the celebration of our launch by commenting on, liking and sharing our posts on social media.
Best wishes to all as we embark together into 2021!
- Inclusion – Open to all over 18 years
- Hope – believing recovery is possible
- Integrity – honest, open, respectful and truthful communication, always striving to act with good character
- Connection – your place within your community, developing healthy relationships and connecting on a spirituality level to the world around us
- Support – program wisdom shared through peer support, breaking isolation and empowering leadership
- Change– personal growth, self acceptance and reaching one’s full potential.
Our Colour Palette
This is the Grow logo. Our logo is the most visible element of our identity – a universal signature across all Grow communications. The Grow logo has been designed for balance, clear reproduction and legibility.
The Grow logo comprises two components: the symbol and the logotype; the logotype should never be seen without the symbol. The relative sizes and positions of the logotype and the symbol are fixed and must not be altered.
The logo is a bold, simple, graphic statement representing themes of hope, positivity support as well as a visual nod to the the 12 Step Journey of the Grow Program.
This short video takes you through how Grow Mental Health was rebranded.
For Grow Mental Health, January 2021 marks a brand new chapter – a brand new book to be exact, along with our emergence as a more memorable and colourful organisation through our new website, logo and visual identity. The most important part of this #GrowTransformation however is the evolution of our Grow Program.
In order to capture the inspirational spirit of Grow Mental Health, many heads were put together over months of consultation with members, staff, management and board. Thanks to the dedication of all involved, we are now proud to say that the loving thoughts and passion of Growers throughout the country has been harnessed in our new Grow Program and we have finally fine-tuned what Grow Mental Health means to everyone.
All of the tried and tested wisdom, which has been studied and cherished by our members for decades, is lovingly woven into the pages of this new Program with images, colours and text which capture the essence and meaning behind every word.